Brand Names

What are Brand Names?

Brand Names are the commercial names under which products are marketed and sold. In TPD PRO, Brand Names are used to define how a product is presented to consumers and authorities in different submissions and markets.

Each Presentation must be linked to a Brand Name and National Market, ensuring consistency across product variants and EU-CEG submissions.

Why Brand Names Matter

• Required field in product presentations

• Essential for correct product identification in EU-CEG submissions

• Enables management of multiple brands under the same Submitter

• Ensures traceability across products and regulatory filings

Use Cases

• Submitters managing multiple product lines or white-label brands

• Companies submitting to multiple markets under different brand identities

• Tracking changes or updates to brand-specific packaging, ingredients, or emissions

Add a Brand Name

1. Go to Brand Names in the left-hand menu

2. Click “Create”

3. Enter the following:

   • Title — The brand name (e.g., Elf Bar, Mask King, Crystal)

4. Click “Save”

✅ You can add as many Brand Names as needed. Each one will be available when creating Presentations.

Reusing Brand Names

• Brand Names can be reused in multiple Submissions and Presentations

• Editing a Brand Name will automatically update it across all linked presentations

Best Practices

• Use a consistent naming convention (e.g., by region, market, or product line)

• Avoid duplicates or brand name typos by managing names centrally

• If your product is marketed under different names in different countries, create separate brand entries per market